Tag Archives: Start-up

The Birth of WellnessFX

credit: Instagram @marcopatara

Imagine a man. He’s been health-conscious his whole life. One day his doctor informs him things have begun to go downhill. His cholesterol–fine mere months before–has gone crazy.

“Why is this happening?” he asks.

“Life,” the doctor says. “You’re forty-five years old. Your bad genes are starting to flip on and your good genes are shutting down.”

The man remembers how his grandfather died as a result of heart surgery and how he’s been fighting to avoid that same fate. All his efforts–the countless hours in the gym, the runs in the morning, the small portion sizes at family dinners–begins to feel like they were for naught. What does he do?

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The posts on this blog are for information only, and are not intended to substitute for a doctor-patient or other healthcare professional-patient relationship nor do they constitute medical or healthcare advice of any kind. Any information in these posts should not be acted upon without consideration of primary source material and professional input from one's own healthcare professionals.

Building a Healthy Start-up Kitchen Part 3: How to Eat

How you eat is almost as important as what you eat. We have shared our grocery list as well as how to find nutritious ingredients. Now Johanna Thorn, WellnessFX resident nutrition consultant, shares some healthy eating habits.

We asked a few members of the WellnessFX team how this type of eating fits into their schedules.

  • Christine – I enjoy lots of home-cooked meals, reflecting my large family values of eating and cooking. Whenever possible, I buy grass-fed beef nothing beats a grass-fed beef burger! You’ll usually find me at my desk munching on the delicious organic snacks from the WFX kitchen: almonds, fruit and dark-chocolate.
  • Brent – I am a fan of the Paleo diet, especially as I’m often a bit of a carnivore. My family and I enjoy a big dinner early in the evening, often with something barbequed. I am also often guilty of eating lunch while standing on my balance board at work.
  • Jeff – I consider a variety of environmental, humane, and other values on top of health considerations in my diet, which means that I end up eating  primarily vegetarian, organic and sustainably sourced foods. I love the WFX kitchen as it has a ton of options for me.
  • Jenn – I love a big breakfast – eggs or greek yogurt with a side of fruit. I then tend to snack throughout the day and am not above grabbing either a square of nori or a chocolate…depending on my mood.

We’re an omnivorous bunch as you can see.  To help our (and your) healthy habits, Johanna shared her favorite tips for eating healthy based on the “ProVita” nutrition plan by Dr. Jack Tips, based on Doc Wheelwrights research. We’ve included below.

Basic Principles For A Vibrant Life:

1.    Eat proteins with a variety of vegetables.

2.    Eat proteins away from starches and sugars.

3.    Combine cooked proteins with raw proteins in a meal. (eg. chicken in a salad with cooked and raw veggies, goat or sheep’s feta cheese, soaked seeds, sprouts with a miso dressing)

4.    Eat protein early in the day; starchier carbohydrates later in the day.

5.    Eat proteins with a small amount of good quality oil or fat.

6.    Make vegetables the foundation of every meal.  Add either protein or starchier carbohydrates in small portions.

7.    To support digestion, drink liquid beverages away from meals.  (NOTE:  at the end of a meal, do take 3 small sips of water to support enzymes to break down meal)

8.    Eat fruit alone and in the mid-afternoon for best utilization.

9.    Try not to eat past nightfall or 8pm.

10. Try not to eat protein alone as a snack or meal. (eg. add a tablespoon of sprouts, a few carrot or celery sticks to nut/seeds or yogurt)

11. Always eat breakfast; it should be the largest meal of the day, lunch is a medium sized meal and dinner is the smallest.

12. When eating out, do your best to apply these principles.  Most restaurants are willing to work with you; they want your business.

What are your favorite healthy eating tips?

The posts on this blog are for information only, and are not intended to substitute for a doctor-patient or other healthcare professional-patient relationship nor do they constitute medical or healthcare advice of any kind. Any information in these posts should not be acted upon without consideration of primary source material and professional input from one's own healthcare professionals.

Building a Healthy Start-up Kitchen, Part 2: How to find, how to eat?

Now we’ve shared our kitchen with you, we’re done, right? Hardly. The next question Johanna usually receives is “Where do you get everything from?” We believe in feeding ourselves highly nutritious, fresh, organic products. Luckily, we’re based in California and have a few fantastic resources. In no particular order:

Planetorganics.com: Planet Organics is a San Francisco owned and family operated home delivery service offering top quality organic and local produce, artisan foods, groceries, household items, and organic prepared meals to food lovers throughout Northern California. With an easy to use online ordering system, it saves someone as busy as Johanna (or any professional, new mother or serious athlete) valuable time. Plus, they support our community.

Sunfoods.com: Sunfood is a provider of high-quality superfoods such as acai, goji berries, agave nectar, etc. They distribute over 700 different products. We order a lot of our extra nutritious nuts, supplements and tea from them – and they ship within the US and Canada, sono excuses for not ordering healthy.

Sunorganicfarm.com: Another California-based provider of fresh organic produce and products. We’re a fan of their speedy delivery and wide offering. And they deliver just about anywhere.

Now what? Johanna has guided us on the best way to assemble a meal. Here’s what she advises for putting these things together:

MENU PLANNING

  • Cooked proteins (organic, hormone free, all natural, nitrate-free lean meats, fish, eggs, sea vegetables)
  • Raw proteins (raw cheese-sheep, goat, cow; raw nuts and seeds, micro greens, sprouts, sprouted legumes, raw seaweeds, young coconut meat, unsweetened dried coconut)
  • Raw vegetables (salad greens, sprouts, micro greens, carrots, cucumber, radishes…)
  • Cooked vegetables (roasted tomatoes-bruchetta topping, roasted veggies, steamed veggies…)
  • Sprouted wheat bread, sprouted corn tortillas, nori sheets (to make wraps/rolls), raw sprouted crackers
  • Fermented foods: sauerkraut, raw miso paste
  • Healthy fats (olive oil, coconut butter, hemp oil, flax oil)

Beverages:

  • Coconut water
  • Kombucha
  • Filtered water
  • Organic teas

What are you must looking forward to ordering from one of the above providers? Or serving at your next company meal?

The posts on this blog are for information only, and are not intended to substitute for a doctor-patient or other healthcare professional-patient relationship nor do they constitute medical or healthcare advice of any kind. Any information in these posts should not be acted upon without consideration of primary source material and professional input from one's own healthcare professionals.

Building a Healthy Startup Kitchen, Part 1: The Nutritious Grocery List

At WellnessFX, we practice what we preach. Our kitchen is stocked full of healthy choices to satisfy everyone from a carnivore to an omnivore to a vegan.  Luckily, we have the fantastic Johanna Thorn, N.C. who helps our entire team keep up our energy and vitality through the day.

Johanna designed a nutrition program for the office to suit all of our activity needs from triathlon training, to CrossFit to picking up our kids after school. Here’s an example of our typical grocery list and a few photos from our kitchen.

Meats & Fish:

  • Turkey pastrami
  • Herbed turkey
  • Pepper turkey
  • Prosciutto
  • Tuna
  •  Mackerel
  • Trout
  • Sardines

You can see our meat and dairy selection at the bottom of our fridge…and some baby carrots…property of Drina…which we shouldn’t touch.

Dairy:

  • Vanilla coconut keifer
  • Goat yogurt
  • Goat cream cheese
  • Goat cheese slices

Condiments:

  • Veganaise
  • Salad dressing (organic herbs de Provence)
  • Pickles
  • Sauerkraut
  • Miso paste
  • Hot sauce
  • Mustard

Fruits & Vegetables:

  • Baby carrots
  • Frozen fruits (e.g. blueberries, strawberries, mango, blackberries)
  • Sprouted corn
  • Kale Chips

Grains:

  • Tortillas
  • Scone
  • Vanilla Hemp

You can see our beautiful display of grains and snacks here. We like to share when folks come visit.

Beverages:

  • Coconut & Almond Milk
  • Kombucha (many, many flavors)
  • Tea (jasmine, green, Early Grey, white rose)

It’s a pretty accurate view of what the WellnessFX team grazes on during the week. If you’ve got a healthy office kitchen, let us know what’s on your grocery list.

Next Week: How to buy nutritious food for the office online.

 

The posts on this blog are for information only, and are not intended to substitute for a doctor-patient or other healthcare professional-patient relationship nor do they constitute medical or healthcare advice of any kind. Any information in these posts should not be acted upon without consideration of primary source material and professional input from one's own healthcare professionals.

Why Engineers Do Better in Startups

 

Credit: Flickr Creative Commons, Dierken

Credit: Flickr Creative Commons, Dierken

I agree with a lot of Bindu’s article, Why Engineers Are Better off Joining Startups. I started a fairly successful Web 1.0 company in the 1990’s. At that time we had to hand roll even the most basic infrastructure to get the service up and running. Waterfall development was the rule. It was necessary to raise a lot more money because even basic services like Paychex, outsourced HR, Hosting, etc… were not available across a spectrum of what a functional company needs.

We still had a very successful exit as investors/employees received a 27x’s money return.

I recently came back and decided to do WellnessFX, funded in 2010. It has been nothing short of mind boggling to see the breadth of technology and business services available. What’s more, the variety of venture funds available that actually service early stage and seed companies is equally mind blowing. The talent pools are diverse and incredibly smart. Also, because there are so many services and outsourced resources available, it isn’t necessary to have a huge employment base. This means less dilution to the company equity structure. This is hugely in favor of investors and employees.

While the pay and job security are perceived as being superior with a large existing company like a Google, Facebook, or even Groupon, in reality there are several downsides: (keep reading >>)

The posts on this blog are for information only, and are not intended to substitute for a doctor-patient or other healthcare professional-patient relationship nor do they constitute medical or healthcare advice of any kind. Any information in these posts should not be acted upon without consideration of primary source material and professional input from one's own healthcare professionals.