WellnessFX Is Looking for Engineers!

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credit: iStock

credit: iStock

Are you familiar with Ruby on Rails? Do you have a passion for health and fitness? Do you live in the San Francisco Bay Area? Do you want to be apart of the healthcare revolution?

If you answered yes to all of those, we want to meet you!

WellnessFX is current looking for awesome Ruby on Rails engineers to join our team. Why WellnessFX, you ask? Here are some of the benefits of working with us, taken from members of our team themselves!

  1. Freedom to engage at every level of the company. There are many interesting problems to solve and our engineers are able to work on the things they truly think are interesting.
  2. No pigeon-holing! You’re allowed to grow into other areas to take advantage of your developing strengths.
  3. Work is fast-paced, and never gets old. Now open in 20 states, WellnessFX is rapidly growing. As we continue to enhance and expand our product we face many exciting and challenging problems.
  4. We eat our own dogfood. WellnessFX is about bringing control of personal health back to the individual, and our team members share this passion. From CrossFitters to Runners to Yoga Teachers, you’ll discover how powerful it is to work with people who inspire both in and outside the office.
  5. Sustainable and progressive environment. Our office, located in the heart of San Francisco, has all you need to thrive in a healthy work environment. From standing desks to medicine balls to a kitchen full of lean meats, vegetables, nuts, and coconut water, we pack the variety to keep our employees fit and happy!
  6. We have fun. Weekly happy hours, holiday parties, and go-kart trips are just some of the activities our motivated team comes up with on a regular bases. Don’t believe us? Check out our impromptu planking contest that happened just this past Friday!

Team Member Spotlight

Marcus – Rails UI Developer

545317_10100386408875313_1543158698_n“I loved the engineering environment at WellnessFX. As a front-end engineer, I was able to grow my full stack engineering skills and learn a lot about deployment as well. I also spent a few weeks practically doing marketing! Outside the office, I remain very active with CrossFit and basketball. Constantly being around other health-conscious people made it easy to stay on track with my health goals and even encouraged me to eat better.”

Marcus is a Ruby on Rails developer who earned his degree from Stanford University. After more than a year developing and perfecting his skills with WellnessFX, he has moved to New York to start his own tech company. He is a member of CrossFit Metropolis and has a CrossFit Total of 985 (475/355/155).

If you think you’d be an awesome fit for WellnessFX, please contact us at jobs@wellnessfx.com. Include your resume and a cover letter explaining why you would want to be apart of our team. We look forward to hearing from you!

The Importance of an Active Workspace

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I, like many people I know, want to seek balance in my life between work, family, and personal health. And yet our culture and habits often keep the three separate.

The workplace is increasingly becoming a voracious consumer of our attention and time. And as it currently exists, the average workplace does little to promote time with our families, more sleep, or physical health.

The corporate world has latched onto the idea that people need to be imprisoned in their chairs all day long to be successful at their jobs. According to a number of experts in IP, sitting burns a lowly one (1!) calorie per hour. Interestingly, a body of science known as Inactivity Physiology (IP) increasingly is highlighting the idea that sitting for long periods of time is a severe hazard to your health and in many ways equivalent to smoking.

This graphic represents how a day looks for an active American working in a corporate setting [1].

“Are You An Exercising Couch Potato?”

This particular group is above average in that 3.5% of them exercises purposefully daily. But take away the exercise and their behavior looks more average. You may think that this group is healthier than people who don’t exercise. Unfortunately they’re victims of the reality that that if you sit for more than four hours per day you have almost the same risks for elevated metabolic disease and diabetes as people who don’t exercise at all.

There are definite barriers for most “workplace warriors” in today’s office culture. The perception is (with some truth) that it’s distracting to change into workout clothes and go somewhere to do physically demanding exercise. And it looks odd to drop and do 20 pushups throughout the day. Also, if a locker room with shower facilities isn’t available there is a discomfort with potentially not looking your best after a workout. Finally, a vast majority of people simply don’t want to work out at work.

This information might get companies thinking about encouraging exercise in the workplace for the sake of their employees’ health and productivity. There is a simple approach they can consider that would boost employees’ metabolism as well as disrupt triglyceride and fat formation to yield fairly dramatic results – both standing and working. As the graphic on the left shows, the simple act of standing will increase your fat utilization and plasma triglyceride uptake by more than three times that of sitting [2].

This is particularly true after a meal as sitting immediately afterwards spikes your triglycerides and reduces fat metabolism. Might there be something to the wisdom of our parents going for walks after dinner?

What To Do?

On the surface, I appear to be in very good physical condition. However, I definitely fell into the “Exercising Couch Potato” group. An intense burst for an hour each morning followed by a lot of sitting throughout my day and evening. In July, after reading a lot of the literature around the field of Inactivity Physiology, it got me thinking about how and why I sat a lot.

First, my environment isn’t set up to easily encourage activity and success in my job as CEO of my startup. Our workplace doesn’t have access to workout facilities and locker rooms. There is a gym across the street but it doesn’t resolve the sitting aspects. It is possible to periodically take walks but I literally work non-stop during the day and it really breaks up my flow to leave my desk and walk around. I usually end up not taking a lunch break and eat at my desk.

However, when I understood that the simple act of standing could potentially double or triple my caloric burn over that of sitting, a solution presented itself. What happened is one of my supremely creative coworkers asked about buying a standing desk. I thought that was a fine idea and said yes. He experimented with a few iterations and finally settled on a fairly inexpensive, effective approach that allowed him to still create his amazing software.

Inspired by this, shortly thereafter I got rid of my desk and installed a standing desk. I immediately noticed that I was physically tired at the end of the day. To me this was a good indicator that my metabolism had increased.

I did find that standing in the same place as the same level all day created some tightness in my lower back. I also wondered if more activity was possible. For example, a treadmill at my desk set to one mile per hour could potentially generate eight miles of walking per day and still allow me to easily type.  But finding the right treadmill would be time consuming and expensive. I decided to think of some simpler ways of adding more activity.

I brought in a rocker board as well as a small blue inflatable plastic exercise disc. The rocker board has been really successful. I rock back and forth on it all day long – both in a side-to-side format as well as front to back. I probably do the equivalent of four to six thousand steps per eight hour day on my board. I definitely can feel an effect from balancing as well. My oblique muscles in my core have tightened up. My balance and leg strength feel improved. My hip flexors and calves are less tight. I am pleasantly physically tired at the end of the day, but less so every day as my physical conditioning improves.

I decided to push things a bit and ordered a 40 lb. weighted vest. I have been experimenting with wearing this vest two to four hours every day. Unsurprisingly, this feels like it has raised the stakes metabolically. If I wear this more than four hours per day I am definitely tired, and my feet are tired if I stand on a hard surface. I’ve found that the inflatable blue disc is nice to stand on and relieves most of the pressure on my feet.

In a month and a half, I have noticed that I am in better physical shape. In my formal gym workouts I am able to do a lot more and I am stronger.

As far as work production, I haven’t noticed any kind of dropoff in my productivity. I also have less anxiety about missing a workout as I know that I will be active at work anyway.

Mentally, I’ve had a big shift. As a manager, it’s changed my ideas of what’s possible within the workplace. This idea that you can segregate movement from workplace needs is misguided. For most of our human history, we’ve gotten a lot done on our feet.

Why can’t we design away the current version of the cubical and incorporate more movement and activity? The corporate environment can be redesigned to create dozens of little points of small physical activity during the day. It has me thinking about what changes I can provide to my work force to give them more opportunities to be physically active and healthier when they are working. In a corporate world where the average healthcare costs per employee are $10,000 per year and increasing at a double-digit rate, creating a work environment where physical work and accomplishing your tasks coexist seems like an idea whose time has come.

Note: Since we posted this blog, a number of people have asked us where we get our standing desks from. We got them from Flextable.com.


[1] Marc Hamilton et al. Too Little Exercise and Too Much Sitting: Inactivity Physiology and the Need for New Recommendations on Sedentary Behavior. Current Cardiovascular Risk Reports, 2008

[2] Ibid. Marc Hamilton, PhD.

WFX Welcomes BD Director Zak Holdsworth

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WellnessFX is pleased to now have Zak Holdsworth leading business development efforts. Between his tech business strategy background and affinity for adventure sports and triathlons, he’s a great addition to the team (and not just because of the Oceana accent). A Stanford MBA graduate, Zak initially started working with WFX while at Voyager Capital, where he was focused on deal sourcing and investment due-diligence. Here he describes his initial interest in WFX and where he sees the industry heading.

WFX: Has health always been important to you?

Zak: I grew up in Gisborne, New Zealand, on a farm where–mainly out of convenience–we grew much of our own food. I was also born ­into a family where nutrition and healthy lifestyle were considered important, and health has always been an important part of my life. Later, when I started training for triathlons and mountain races, I became more intentional as I started to understand the impact that sports nutrition and general wellness had on performance.

How do you describe your new role at WellnessFX?

I never expected to work in the healthcare industry as it always seemed too broken and bureaucratic. But when I first came across WFX I didn’t see it as a healthcare company (and apart from a few specific challenges, like regulation, I still don’t). I saw it as a consumer web and data aggregation business that, if successful, would drive systemic positive change within healthcare.

I see my role as director of business development including a few key pieces. The first involves developing and executing on a strategy for aggregating the most interesting and actionable data feeds within the quantified self ecosystem. The second piece is market development. As we look to establish a product market fit for a platform that we could take in any number of directions, it’s my responsibility to define how we can extend our reach most effectively in terms of the channels we focus on and the specifics of how we pitch our product into those channels.

What does success look like?

We believe that increasingly over the next five to 10 years everyone will be able to manage their health online. It’s our mission to become the quantified self platform of choice for consumers. And I believe that we are sitting on the cusp of a wave of innovation that could positively transform the way that people live their lives – if WellnessFX becomes one of the key drivers of this positive change then, in my mind, we will have succeeded.

Engineers Do Better in Startups

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Photo By Dierken

I agree with a lot of Bindu’s article, Why Engineers Are Better off Joining Startups. I started a fairly successful Web 1.0 company in the 1990′s. At that time we had to hand roll even the most basic infrastructure to get the service up and running. Waterfall development was the rule. It was necessary to raise a lot more money because even basic services like Paychex, outsourced HR, Hosting, etc… were not available across a spectrum of what a functional company needs.

We still had a very successful exit as investors/employees received a 27x’s money return.

I recently came back and decided to do WellnessFx, funded in 2010. It has been nothing short of mind boggling to see the breadth of technology and business services available. What’s more, the variety of venture funds available that actually service early stage and seed companies is equally mind blowing. The talent pools are diverse and incredibly smart. Also, because there are so many services and outsourced resources available, it isn’t necessary to have a huge employment base. This means less dilution to the company equity structure. This is hugely in favor of investors and employees.

While the pay and job security are perceived as being superior with a large existing company like a Google, Facebook, or even Groupon, in reality there are several downsides: (keep reading >>)